Canirac

ROK Stars Announce Partnership with President of CANIRAC in Mexico

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced a partnership with Mexican drinks and hospitality industry veteran and CANIRAC President Hugo Vela.

CANIRAC is Mexico’s National Association of Restaurants and Food Industry.

Hugo Vela will take on the role of consultant for ROK Drinks in Mexico where he will oversee the introduction of ROK Drink’s current portfolio of drinks along with the development of new drinks products.

“We are delighted that Hugo has agreed to join forces with us as he brings a wealth of experience, expertise and knowledge of the drinks business as well as his extensive understanding of the hospitality, restaurant and hotel industries in Mexico.” Said Jonathan Kendrick, Chairman of ROK Stars. “Hugo will be vital in helping us develop our drinks business in Mexico as well as helping add new products to our portfolio for international deployment.”

For more information: www.rokstars.com

ZGM

ROK Stars signs agreement with ZGM to add wine/beer mixed beverages to the ROK Drinks portfolio

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has signed an agreement with leading German wine supplier ZGM to add wine/beer to its portfolio of beers, wines and spirits.

Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers, and drinks innovators. Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros.

ROK Drinks will be adding three types of wine/beer; white, red and a rose. Fruity, oaky and complex—wine-inspired beers artfully combine the best of both beverage worlds.

“Working in conjunction with ZGM, we will launch several new beverages this year in the wine, non-alcoholic wines, and other mixed drinks categories which we are all very excited about.” Said Jonathan Kendrick.

More information

www.zgm.de