ROK Stars announce ABK is the Exclusive Beer at all Oktoberfest 2017 events across the UK

24 cities – 50 nights – 250,000 people – 1 million pints

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has reached an exclusive agreement to supply ABK Bavarian Beer to all Freemans Event Partners Oktoberfest 2017 events across the UK throughout October.

Oktoberfest UK 2017 will begin on the 6th and 7th October simultaneously in Norwich, Stoke-on-Trent, Chelmsford, Portsmouth and Huddersfield followed by Brighton, Newport, Peterborough, Milton Keynes, Darlington and Preston on the following weekend.

Worcester, Swindon, Watford, Guildford, Rotherham, Maidstone, Middlesborough and Hemel Hempstead will follow thereafter, ending on the 27th and 28th October in Colchester, Croydon, Northampton, Gloucester and Ipswich.

With an estimated 5,000 revellers per event per night, Oktoberfest UK 2017 is expected to see around 250,000 people across the UK enjoy an authentic evening of genuine ABK Bavarian beer, music and food during which an estimated 1 million pints will be consumed.

Commenting, Jonathan Kendrick said “It is entirely right and proper that ABK is the official and exclusive beer for all Oktoberfest 2017 events across the UK as we’ve been brewing our award-winning beer in Kaufbeuren, Bavaria, for more than 700 years and only in the last few years have we begun exporting our beers around the world. To have 260,000 people taste ABK Beer is a fantastic opportunity to enhance our growing market in the UK.”

John Freeman, director of bars at Freemans Event Partners added “We’re delighted to have ABK as the exclusive beer for Oktoberfest UK 2017 as, with its incredible history and heritage, you simply can’t get more authentic than ABK beer.”

More information at www.rokstars.com and www.rokdrinks.com.

ROK Stars announce ABK Beer wins 2 Gold Medals at the European Beer Star Awards 2017

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK Bavarian Beer, part of ROK Drinks, has won a further 2 Gold Medals and a Bronze Medal at the highly prestigious European Beer Star Awards 2017.

The European Beer Star Awards is widely regarded as the most important blind-tasting beer competition in the world involving an expert jury sampling more than 2,100 beers from 46 countries.

ABK was awarded a Gold Medal for its Leichtes Helles beer, a Gold Medal for its Buronator beer and a Bronze Medal for its Kellerbier.

ROK Stars acquired the majority interest in the historic 700 year old AktienBrauerei Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK Beer – Since 1308’.

Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are hugely proud that our beers, created under the expert guidance of our Brew Master Herr Bernd Trick, continue to be recognised and rewarded year after year for their outstanding quality and taste. For ABK Beer to regularly succeed in blind-tasting competitions such as the European Beer Star Awards is key to the on-going global distribution of our beers which, for the first time since the brewery was founded in 1308, are now available in new markets such as the UK, Italy, Spain, China and the United States.”

With a growing drinks portfolio which, in addition to ABK Beer, includes Bogart’s Gin, Bogart’s Vodka, Bogart’s Rum and Graffiti Wine, ROK Drinks was created with a mandate to ‘build the mega-brands of tomorrow, today’.

More information at www.rokdrinks.com and www.rokstars.com and www.abkbeer.com

ROK Stars Announce Agreement with UrbanDaddy for Online Sales of Bogart Spirits in the US

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has reached an agreement with upscale media company UrbanDaddy for the online sale of Bogart’s Gin, Vodka and Rum.

UrbanDaddy, an innovator in the digital lifestyle space, is the exclusive U.S. launch partner for online sales of Bogart Spirits (http://bogartspirits.com), a premium line of small-batch craft spirits inspired by iconic Hollywood leading man and Rat Pack founder Humphrey Bogart.

This unique collaboration offers spirit enthusiasts the opportunity to be the very first to enjoy Bogart’s Gin, Vodka and Rum through purchase on UrbanDaddy’s luxury e-commerce channel Perks http://perks.urbandaddy.com/national/promotions/wired-for-wine-bogart-0817.html

Bogart Spirits is a partnership between the Humphrey Bogart Estate and Patron Tequila co-founder John Paul DeJoria’s ROK Drinks. Produced at ROK’s craft distillery in California, Bogart Spirits pay tribute to a true American icon by offering a premium line of spirits that match Bogart’s legendary character and timeless sophistication. Each bottle features Bogart’s image, one of his great quotes and his signature engraved in the glass.

UrbanDaddy Perks carries a highly curated selection of exclusive merchandise and experiences from top brands within the spirit, tech, style and travel verticals for a discerning audience of millennial consumers looking for the latest and greatest ways to invest their attention and time.