News

ROK Stars Announce the Appointment of Matt Russell as Regional Sales Director of ROK Drinks UK

ROK Stars PLC, the consumer products company co-founded by John Paul DeJoria and Jonathan Kendrick, has announced the appointment of drinks industry veteran Matt Russell as Regional Sales Director of its ROK Drinks division, covering London and the South East of England.

“Now we are increasingly successful in terms of sales in the US, Germany and China as well across the UK, Matt’s primary task, initially at least, will be to further push our portfolio of ABK Bavarian Craft Beer, Bogart’s Spirits from our distillery in California and our range of Graffiti Wines into London and the South East of England.” Said Jonathan Kendrick. “His enormous experience in managing large On Trade accounts will be of great value to ROK Drinks.”

“With my 20 years experience in the drinks industry, I’m delighted to have joined the team at ROK and am keen to get to grips with the sales of our portfolio of award-winning drinks in the UK market.” Added Matt.

More information at www.rokdrinks.com

ROK Stars announce Matagrano as new distributor for ABK Beer in San Francisco

ABK Beer now available in 18 States

ROK Stars PLC, the consumer products and environmental technologies development company co-founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROK Drinks division has further expanded its distribution of ABK Bavarian Beer through agreement with Matagrano, effective immediately.

Matagrano is the premier beer distributor serving San Mateo County and the city of San Francisco.

ABK Beers, brewed in the historic 700-year-old brewery in Kaufbeuren, Germany, are amongst the most decorated of beers, having been awarded multiple gold medals at the World Beer Cup and the European Beer Star Awards, amongst others.

“We are thrilled to be working with Matagrano as Northern California is a key market for the continued growth of the ABK brand across the US.” Stated Jonathan Kendrick, Chairman of ROK Stars. “Now available in 18 states, we will continue to grow the distribution of our entire drinks portfolio over the coming months.”

For more information, please visit www.rokdrinks.com and www.matagrano.com

ROK Stars Announce ABK Beer Awarded 7 Medals by the DLG

ROK Stars PLC, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its portfolio of ABK Bavarian Beers have been awarded a further 7 medals, including 3 Gold Medals, by the Deutsche Landwirtschafts-Gesellschaft (German Agricultural Society).

The DLG, founded in 1885, has over 25,000 members and is the leading organisation in Germany promoting technical and scientific progress and excellence in agriculture, food and beverages.

ROK Stars acquired the historic 700-year-old Aktienbrauerei in Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK – Since 1308’. In 2017, exports accounted for 30% of all beer brewed at ABK.

Commenting, Jonathan Kendrick, Chairman of ROK Stars said, “We are enormously proud that our ABK craft beers continue to be recognised and rewarded for their outstanding quality and taste by such respected authorities such as the DLG, the European Beer Star Award and the World Beer Championships, as such awards are key to the global growth of our historic beer brand.”

With an award-winning drinks portfolio which includes ABK Bavarian Beer, Bogart Spirits and Graffiti Wine, ROK Drinks has a mandate to ‘Build the Mega-Brands of Tomorrow, Today.’

More information at www.rokstars.com and www.dlg.org

ROK Stars announce unique ABK Beer Tap Handle wins Design Awards at the World Beer Championships

ROK Stars PLC, the consumer goods and environmental technologies company founded by John Paul DeJoria and Jonathan Kendrick has announced its beer tap handle, designed in-house, has won awards at the 2017 World Beer Championships.

Jonathan Kendrick, chairman of ROK Stars commented “Having already been awarded Gold Medals for our beers, it’s great that our unique beer tap handle, designed in-house by our Creative Director Chris Morris, has also been recognised at the World Beer Championships because, while it’s vital to offer outstanding beers, it’s equally important to draw the attention of beer lovers to them. Our beer tap handle does that very well indeed.”

ABK Beer, part of ROK Drinks which includes Bogart’s Spirits and Graffiti Wine, has been continuously brewed in Kaufbeuren, Bavaria, since 1308 and is now exported globally.

More information at: www.abkbeer.com and www.tastings.com

  

ROK Stars Announce Manhattan Beer Distributors to Begin Full Range Distribution of Bogart Spirits Throughout Metropolitan New York Market

ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick has announced Manhattan Beer Distributors will begin distributing the Bogart Spirits range of Vodka, Gin, Rum and Irish whiskey across Manhattan, the surrounding boroughs and the Hudson Valley in upstate New York.

Manhattan Beer Distributors are a leading full-service beverage company in the New York area with a highly trained sales staff and delivery on demand by a dedicated delivery force.

Jonathan Kendrick, chairman of ROK Stars commented “This new agreement to distribute the full range of Bogart Spirits into one of the most densely populated areas in the United States marks a significant promotion of our spirits business. Our partners at Manhattan Beer Distributors recognize the iconic appeal of the Humphrey Bogart persona which is reflected in our premium handcrafted spirits. This partnership with Manhattan Beer Distributors represents the opportunity to have Bogart’s Spirits available in thousands of retails stores where New Yorkers are shopping and eating every day.”

More information at www.rokrinks.com and www.manhattanbeer.com

ROK Stars announce Mikeska Distributing as new Texas distributor for ABK Beer

ABK Beer now available in 16 States

ROK Stars PLC, the consumer products and environmental technologies development company co-founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROK Drinks division has expanded its US footprint of ABK Bavarian Beer into Texas through agreement with Mikeska Distributing, effective immediately

Mikeska is a family-owned distributor who carefully curate the brands they take on, allowing them to remain loyal to a small number of outstanding brewers who produce the highest quality beer in the industry.

As the distribution of ABK expands throughout the US, new beer styles and packaging have been added to the ABK portfolio including draft beer in recyclable kegs and bottled four packs. These new offerings have joined the ABK flagship beer styles of Hell, Edel and Rose in bottled four packs and six packs.

ABK Beers, brewed in the historic 700-year-old brewery in Kaufbeuren, Germany, are amongst the most decorated of beers, having been awarded multiple gold medals from the World Beer Cup and the European Beer Star Awards amongst others.

“We are thrilled to be working with Mikeska Distributing as Texas is a key market for the continued growth of the ABK brand across the US.” Stated Jonathan Kendrick, Chairman of ROK Stars. “Now available in 16 states, we will continue to grow the distribution of our entire drinks portfolio over the coming months.”

For more information, please visit www.rokdrinks.com and www.mikeskadist.com

ROK Stars announce ABK Beers have been awarded First Place in 2 categories at the Great International Beer, Cider, Mead and Sake Competition

ABK’s Hell and Edel beers each win First Place in blind-tasting competition

ROK Stars PLC, the consumer and environmental products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK Hell and Edel beers have been awarded First Place in their respective beer categories at the highly prestigious 21st annual GIBCC held in Bridgeport, Connecticut on the 11th November.

A total of 835 beers, ciders, meads and sakes from across the U.S. and from around the world entered the competition which was judged by 120 professionals from all three tiers of the beer, cider, mead and sake industries, as well as food and drinks journalists, in a blind tasting format where the judges knew only the style and subcategory of each entry.

Commenting, Jonathan Kendrick said “We’re delighted that ABK beer continues to win awards for its outstanding quality and to win blind-tasting competitions makes the awards all the more special. ABK has been brewing world-class beers in Kaufbeuren, Bavaria, since 1308 and we are very proud to add these awards to our roster of gold medals awarded to us by the European Beer Star competition and the World Beer Championships, amongst many others.”

More information at www.gibcc.com and www.rokdrinks.com

ROK Stars announce its ABK Brewery extends beer supply agreement to AGCO Fendt GmbH for a further 2 years

ROK Stars PLC, the consumer and environmental products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK brewery has extended its existing 12 year supply agreement of Fendt-labelled beer by a further 2 years.

Located in Marktoberdorf, some 10km south of Kaufbeuren, AGCO Fendt GmbH is a leading manufacturer of a full line of tractors, combine harvesters and balers. Fendt was founded in 1937 by Xaver Fendt and purchased by AGCO in 1997.

Under the agreement, which began in 2005, ABK will continue to brew a range of its award-winning beers bearing the famous Fendt logo for at least a further 2 years.

Commenting, Jonathan Kendrick said “It’s fantastic to be brewing our beer for such a globally well respected manufacturer as Fendt and we’re delighted to be extending our long-standing supply agreement with them.”

ROK Stars Launch Bogart’s Irish Whiskey

The partnership between John Paul DeJoria’s ROK Drinks and the Humphrey Bogart Estate now features Gin, Vodka, Rum, and Irish Whiskey

ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick announce the addition of a limited edition Irish Whiskey into the Bogart’s Spirits portfolio.

The iconic actor Humphrey Bogart enjoyed a good cocktail, and he made a lot of legendary observations about drinking. One of Bogart’s famous quotes, “I defend my American right to take a drink when I feel like it,” is now featured on the label of a limited-edition  Irish whiskey from Bogart Spirits.

Bogart Spirits is a partnership between the Humphrey Bogart Estate and ROK Drinks that  produces the award-winning Bogart’s Gin, Bogart’s Rum, and Bogart’s Vodka at its California craft distillery, and now Bogart’s Irish Whiskey will complete the product line-up.

ROK Drinks co-founder Jonathan Kendrick says of Bogart’s Whiskey: “This is a truly special Irish whiskey. We know connoisseurs will find it worthy of the Bogart name. And as with our other spirits, each bottle will feature the iconic Bogart image, one of his authentic quotes, and his signature engraved in the glass.”

Bogart Estate CEO Robbert de Klerk explained why the two children of iconic Hollywood couple Humphrey Bogart and Lauren Bacall are so enthusiastic about the addition of Bogart’s Irish Whiskey: “While Humphrey Bogart enjoyed all spirits, it’s fair to say he had a special place in his heart for gin and whiskey. Now that we’re adding Bogart’s Irish Whiskey, our product offering really feels complete. When I discussed adding whiskey with Stephen Bogart, he told me about the many weekends he spent sailing with his dad on Bogart’s beloved Santana yacht. When people asked Bogie what made the boat go so fast, the original Rat Pack founder always gave the same answer: ‘Whiskey.’

The Bogart’s Irish Whiskey will be available from November 1st, 2017 and will retail for the suggested price of $35 and will be available for purchase at several retailers and online.

More information can be found at www.rokstars.com and www.rokdrinks.com and www.bogartspirits.com

ROK Stars showcase ABK Beer at San Francisco Symphony’s Oktoberfest

ROK Stars PLC, the consumer and environmental products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced a hugely successful evening for its ABK Bavarian Beer at the inaugural San Francisco Symphony’s Oktoberfest 2017.

Thousands of steins of ABK Beer were raised in delight at the inaugural Oktoberfest held in the Davies Symphony Hall on Tuesday 3rd October as celebrated conductor Christian Reif lead the San Francisco Symphony in a program featuring Bavarian waltzes and polkas, rollicking opera choruses, sing-alongs, and other traditional folk favorites with a classical twist.

With tickets costing between $175.00 and $500.00 each, the evening was a complete success and proceeds from the Oktoberfest celebration will go on to benefit the Symphony’s myriad artistic, community, and education programs.

Widely considered to be among the most artistically adventurous and innovative arts institutions in the U.S., the San Francisco Symphony played its first concert on December 8, 1911. The San Francisco Symphony has grown in stature and acclaim under a succession of distinguished music directors since then and now presents more than 220 concerts annually.

Commenting, Jonathan Kendrick said “It is fantastic to see our award-winning ABK Beer, which has been brewed in Kaufbeuren, Bavaria, for more than 700 years, being enjoyed at Oktoberfest events outside Germany for the first time in our long history as, in addition to this highly prestigious San Francisco Symphony event, ABK Beer is also the exclusive Bavarian beer at 50 Oktoberfest evenings across England throughout October.”