News

Canirac

ROK Stars Announce Partnership with President of CANIRAC in Mexico

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced a partnership with Mexican drinks and hospitality industry veteran and CANIRAC President Hugo Vela.

CANIRAC is Mexico’s National Association of Restaurants and Food Industry.

Hugo Vela will take on the role of consultant for ROK Drinks in Mexico where he will oversee the introduction of ROK Drink’s current portfolio of drinks along with the development of new drinks products.

“We are delighted that Hugo has agreed to join forces with us as he brings a wealth of experience, expertise and knowledge of the drinks business as well as his extensive understanding of the hospitality, restaurant and hotel industries in Mexico.” Said Jonathan Kendrick, Chairman of ROK Stars. “Hugo will be vital in helping us develop our drinks business in Mexico as well as helping add new products to our portfolio for international deployment.”

For more information: www.rokstars.com

ZGM

ROK Stars signs agreement with ZGM to add wine/beer mixed beverages to the ROK Drinks portfolio

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has signed an agreement with leading German wine supplier ZGM to add wine/beer to its portfolio of beers, wines and spirits.

Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers, and drinks innovators. Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros.

ROK Drinks will be adding three types of wine/beer; white, red and a rose. Fruity, oaky and complex—wine-inspired beers artfully combine the best of both beverage worlds.

“Working in conjunction with ZGM, we will launch several new beverages this year in the wine, non-alcoholic wines, and other mixed drinks categories which we are all very excited about.” Said Jonathan Kendrick.

More information

www.zgm.de

ZGM

ROK Stars sign Supply Agreement with ZGM to Augment ROK Drinks Expanding Portfolio

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has signed an agreement with leading German wine supplier to augment its portfolio of beers and wines.

Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers and drinks innovators.

Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros.

“We are continually opening new sales channels for our existing portfolio of award-winning beers, whiskey, gin and vodkas around the world and, of course, we are looking for new and exciting drinks to add to our portfolio. Working in conjunction with ZGM, we will launch several new drinks this year in the wine, non-alcoholic wines and other mixed drinks categories which we are all very excited about.” Said Jonathan Kendrick.

ABK Brewery

Continued Investment In ABK Brewery To Meet Fast-Growing Beer Exports

ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced an on-going investment plan in its ABK Brewery to meet the growing demand for its beer exports.

Investments include upgrading ABK equipment and infrastructure involving a new grain silo and compression system. In addition, the purchase of a new bottling line has also been approved.

All investments are designed to increase beer production volume and efficiencies in order to cope with the expected export sales growth through 2017 and beyond.

Furthermore, the company has completed a further capital increase to ensure ABK is able to meet the demand it’s seeing from the US and China, in particular.

ROK Stars acquired the majority stake in the historic 700 year old ABK Brewery, located in Kaufbeuren, Bavaria, in 2013 and has since set out to redesign and re-package a range of its award-winning beers for export.

Jonathan Kendrick said “The sizeable investments we have made in the last year and over the next 12 months will see ABK being perfectly positioned to fulfil our rapidly-growing global export market.”

More information at www.rokstars.com