News

ROK Stars enjoy Sales Success for ABK Beer at Tänzelfest in Kaufbeuren

The historic 350 year old Tänzelfest is held every July in ABK’s home town of Kaufbeuren attended by 50,000 people

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced stronger than expected sales in its home town of Kaufbeuren throughout the 10 day Tänzelfest 2017.

“Tänzelfest is one of the oldest festivals in Germany and we have been providing beer for its festival-goers to enjoy for all its 350 years of existence.” Said Jonathan Kendrick. “Kaufbeuren is our home town where we have been brewing our award-winning beers for more than 700 years and where we are very much at the heart of the local community and, as such, it is fantastic to note such great sales success for our beer once again.”

More information at www.rokstars.com and www.rokdrinks.com

ROK Stars Announce Export Success for ABK Bavarian Beer

International exports exceed forecasts and now account for 25% of beer sales

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the continued export growth of its ABK Bavarian Beer which have exceeded forecasts and now account for 25% of all beer sales.

“In 2014, in our first year having acquired the historic 700 year old ABK brewery, we exported 8 x 40 foot containers of beer followed by 25 containers in 2015 and, I’m proud to report, we exported 56 containers in 2016. Furthermore, in just the first 6 months of 2017 we have already exported 36 containers and are well ahead of our forecasts for year-end export sales.” Said Jonathan Kendrick.

ABK Beer Export Volumes:
2014: 8 x 40′ Containers
2015: 25 x 40′ Containers
2016: 55 x 40′ Containers plus 2 x 20′ Containers (with DOLIUM kegs) = 56 x 40′ containers
2017 to date: 26 x 40′ Container plus 20 x 20′ Containers (with DOLIUM kegs) = 36 x 40′ containers

ABK Beer Sales Territories by volume:
Germany: 75%
USA: 8%
China: 4%
Italy: 10%
Spain: 2%
RoW: 1%

“While we continue to enjoy the long-standing loyalty of our customers in our home regions in Germany, it’s heartening and encouraging to see exports of our award-winning beers growing so rapidly, particularly in the United States, China and Italy, with new distributors and customers being added to our sales roster all the time.” Added Kendrick.

More information at www.rokstars.com and www.rokdrinks.com

ROK Stars Announce ROK Solid Finance Ahead Of Lending Forecast

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Solid Finance division, a financial lender and product supplier to the licensed trade in the UK has, since it was launched in the spring of this year, already reached the anticipated £1 million level of orders and pre-orders forecasted and will now be entering into contractual plans to implement a number of these in the coming months.

With a combination of specialist knowledge, competitive interest rates and no up-front fees, ROK Solid Finance offers both secured and unsecured loans to the licensed trade, designed to fill the funding vacuum left by traditional lenders.

Commenting, a bar owner in Digbeth near Birmingham said “ROK is leading the way as far as we are concerned. They completed the loan transaction with us faster than any loan facility we’ve taken out in the last 14 years.”

In addition, another bar owner in Upton upon Severn said “We’ve been able to refurbish the outdoor garden area without the need to pay upfront fees or expensive interest rates or worry about barrelage shortfall charges. I would recommend anyone to give ROK a call.”

The ROK drinks portfolio includes ABK Beer from ROK’s 700 year old Bavarian brewery, globally-sourced Graffiti Wine, Bogart’s Spirits from California and Bandero Tequila from Mexico.

ROK Chairman Jonathan Kendrick said “ROK Solid Finance is designed to facilitate the On Trade to invest in their businesses while having access to our fast-growing and award-winning portfolio of drinks and I’m delighted to see it already proving successful as it presents tremendous business growth opportunities for all involved.”

Canirac

ROK Stars Announce Partnership with President of CANIRAC in Mexico

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced a partnership with Mexican drinks and hospitality industry veteran and CANIRAC President Hugo Vela.

CANIRAC is Mexico’s National Association of Restaurants and Food Industry.

Hugo Vela will take on the role of consultant for ROK Drinks in Mexico where he will oversee the introduction of ROK Drink’s current portfolio of drinks along with the development of new drinks products.

“We are delighted that Hugo has agreed to join forces with us as he brings a wealth of experience, expertise and knowledge of the drinks business as well as his extensive understanding of the hospitality, restaurant and hotel industries in Mexico.” Said Jonathan Kendrick, Chairman of ROK Stars. “Hugo will be vital in helping us develop our drinks business in Mexico as well as helping add new products to our portfolio for international deployment.”

For more information: www.rokstars.com

ZGM

ROK Stars signs agreement with ZGM to add wine/beer mixed beverages to the ROK Drinks portfolio

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has signed an agreement with leading German wine supplier ZGM to add wine/beer to its portfolio of beers, wines and spirits.

Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers, and drinks innovators. Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros.

ROK Drinks will be adding three types of wine/beer; white, red and a rose. Fruity, oaky and complex—wine-inspired beers artfully combine the best of both beverage worlds.

“Working in conjunction with ZGM, we will launch several new beverages this year in the wine, non-alcoholic wines, and other mixed drinks categories which we are all very excited about.” Said Jonathan Kendrick.

More information

www.zgm.de

ZGM

ROK Stars sign Supply Agreement with ZGM to Augment ROK Drinks Expanding Portfolio

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has signed an agreement with leading German wine supplier to augment its portfolio of beers and wines.

Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers and drinks innovators.

Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros.

“We are continually opening new sales channels for our existing portfolio of award-winning beers, whiskey, gin and vodkas around the world and, of course, we are looking for new and exciting drinks to add to our portfolio. Working in conjunction with ZGM, we will launch several new drinks this year in the wine, non-alcoholic wines and other mixed drinks categories which we are all very excited about.” Said Jonathan Kendrick.

ABK Brewery

Continued Investment In ABK Brewery To Meet Fast-Growing Beer Exports

ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced an on-going investment plan in its ABK Brewery to meet the growing demand for its beer exports.

Investments include upgrading ABK equipment and infrastructure involving a new grain silo and compression system. In addition, the purchase of a new bottling line has also been approved.

All investments are designed to increase beer production volume and efficiencies in order to cope with the expected export sales growth through 2017 and beyond.

Furthermore, the company has completed a further capital increase to ensure ABK is able to meet the demand it’s seeing from the US and China, in particular.

ROK Stars acquired the majority stake in the historic 700 year old ABK Brewery, located in Kaufbeuren, Bavaria, in 2013 and has since set out to redesign and re-package a range of its award-winning beers for export.

Jonathan Kendrick said “The sizeable investments we have made in the last year and over the next 12 months will see ABK being perfectly positioned to fulfil our rapidly-growing global export market.”

More information at www.rokstars.com